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What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertisingmedium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who rollinto town with a clever idea to sell to people inbusiness.

What Do Your Ads Say?


Make a list of everything you think should beincluded at one time or another, in one of yourad, be it radio, newspaper or Little Jimmie'sclass play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:

Seattle Post Intelligencer

Expertinent: The Biology of Negative Advertising
Newsweek - Oct 10, 2008
According to a recent study in the Journal of Advertising, negative campaign ads actually cause physical repulsion in viewers. But here’s what’s even more ...
Will statesmanship win out? Denver Post
Can McCain close gap? Orlando Sentinel
Both campaigns spending about the same on negative ads CNN
Indianapolis Star - The Associated Press
all 697 news articles


New Timeshare Advertising Agency Is Established in Portsmouth, NH ...
MarketWatch - 10 hours ago
Timeshares123.com is a new timeshare advertising agency that specializes in marketing timeshares for sale and for rent by individual owners, ...


Programmers Looking Abroad For Growth
Multichannel News, NY - 25 minutes ago
By Mike Farrell -- Multichannel News, 10/12/2008 6:13:00 AM Cable networks, faced with the uncertainty of the US economy and the shrinking advertising ...
Viacom Earnings Downgrade Helps Cause Media Stocks' Tumble Seeking Alpha
Viacom, CBS warn ad market sinking results Reuters
CBS Cuts Full-Year Profit View On Declining Ad Spending CNNMoney.com
MarketWatch - guardian.co.uk
all 113 news articles


Analysts warn of fall in TV advertising
guardian.co.uk, UK - 13 hours ago
The UK advertising market could fall by up to 10 per cent next year as companies reign in their spending as a result of the credit crunch, industry analysts ...


ITV.com

Revealed: Blair's F1 tobacco advertising deal
Scotsman, United Kingdom - 13 hours ago
... personally intervened to secure Formula One's exemption from a tobacco advertising ban just hours after meeting the sport's boss, Bernie Ecclestone. ...
Bernie Ecclestone and Tony Blair, a truth revealed 10 years too late Telegraph.co.uk
Blair urged health ministers to grant Formula One exemption InTheNews.co.uk
'Blair intervened' on tobacco ban BBC News
Setanta Sports - guardian.co.uk
all 217 news articles


WA today

Advertising ban lifted on bookies
The Age, Australia - Oct 10, 2008
THE joint announcement yesterday by the Victorian and NSW governments on the lifting of advertising restrictions that apply to interstate bookmakers will ...
Betting giants free to spruik Melbourne Herald Sun
Open slather for bookies to hawk their wares Sydney Morning Herald
Bookies welcome proposed ad changes The Age
all 25 news articles


Times of Malta

Viacom warns on profit as advertising sales fall
Reuters - Oct 10, 2008
"Given the rapid softening of the economy and the uncertainty this creates in forecasting advertising growth, we are taking the prudent step of moderating ...
Northern Foods says on track to meet FY expectations Reuters
all 1,574 news articles


Company Invents 'Right Now' Advertising for Young Adults
PR Web (press release), WA - 5 hours ago
"Never before has an advertising customer been able to distribute thousands of messages directly to their chosen audience instantly."


An advertising quandary
Chicago Tribune, United States - Oct 11, 2008
Fidelity Investments doesn't discuss its advertising and a spokeswoman said its media campaign remains committed to its core of long-term investing. ...


Techtree.com

UBS Analyst Predicts Decline in Online Ad Spend
Wired News - Oct 10, 2008
By Meghan Keane October 10, 2008 | 8:30:56 AMCategories: Advertising, Google, Microsoft, Yahoo The growth of Internet advertising began to slide in the ...
Yahoo shares plunge to lowest level in more than five years San Jose Mercury News
Losing faith in Yahoo (again) CNNMoney.com
After another down day, how low will Yahoo shares go? Los Angeles Times
Trading Markets (press release) - MarketWatch
all 266 news articles

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