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Hit Them With Benefits More about advertising from BIG Mike McDanielIt makes no difference what media you use toadvertise, the rules are the same. Benefits,benefits, benefits. 13 Facts About Newspaper Advertising Advertising in the paper works for many people inbusiness. The astute merchant understands thenewspaper's weaknesses and works to avoid themwhenever possible. Take Advantage of Your Foes Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Why Your Ads Aren't Working The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. A Lesson In Advertising From The Eighteenth Century Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today. Create Your Own Business Cards, Part 2 This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place. Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising. For All Those People Who Struggle With Benefits and Features For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"SWAT is not actually an acronym. 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