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How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales,this advertising must be seen or heard by potential buyers, andcause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people thinkare 'true.'They seem set in stone yet they are deadly to theadvertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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MORE RESOURCES:

Los Angeles Times

MySpace taps small businesses in ad money quest
The Associated Press - 15 hours ago
NEW YORK (AP) — Just because your band doesn't have the bucks for a six-figure advertising campaign doesn't mean you wouldn't be interested in promoting it ...
MySpace Tries Democracy in Ad Test InternetNews.com
MySpace — better with Bacon Salt? Reuters
MySpace, Eyealike Debut Ad Platforms Against Recession Fears eWeek
Social Media Portal - guardian.co.uk
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Communications Technology

First Advertising Trial Launches on Virgin Media's On Demand TV ...
MarketWatch - 17 hours ago
"Virgin Media's advanced advertising trial demonstrates Rentrak's unsurpassed reputation for providing timely, actionable data which allows our partners to ...
Virgin Media starts dynamic advertising trials on VOD platform IPTV News
Virgin Media in on demand ad trial Broadband TV News
Virgin launches targeted ad trial via VoD service Brand Republic
Multichannel News - New Media Age
all 29 news articles


Political groups playing reduced role in 2008 race
Boston Globe, United States - Oct 12, 2008
With three-plus weeks to go, there's less money pouring into nasty negative television advertising from outside groups than in 2004, and much of the ...
Attacking vs. Addressing Issues Washington Post
Presidential ads provide windfall to local stations New River Valley Current
Expertinent: The Biology of Negative Advertising Newsweek
Delaware County Daily Times - Journal and Courier
all 328 news articles


New York Times

Newspaper online advertising slows to crawl
Reuters UK, UK - 17 hours ago
We’ve all gotten used to hearing that circulation is down, print advertising is down, newspapers are cutting staff and the industry is in deep, deep trouble ...
US newspapers see growth in online advertising slow to a crawl International Herald Tribune
PI, Times keeping staffs slim, belts tight Seattle Post Intelligencer
Newspapers’ Web Revenue Is Stalling New York Times
Wired News
all 10 news articles


CNET News

WSJ: Google, Yahoo in talks to avoid antitrust challenge to ...
RTT News, NY - 1 hour ago
... in an effort to avoid antitrust challenge to proposed advertising agreement, reported Wall Street Journal, citing people famitialr with the matter. ...
Report: Justice Dept. talking with Yahoo, Google CNET News
Google, Yahoo seek to avoid antitrust suit: report Reuters Canada
Google, Yahoo! Seek to Avoid Ad Deal Suit TheStreet.com
PC World Magazine - InfoWorld
all 23 news articles


Fear An Economic Collapse...Or So Says $95 Million In Television ...
Atlantic Online - 7 hours ago
Since August 1, across the House, Senate, presidential races, there's been more than 600 separate campaign ads portraying the economy in a negative light. ...


09:59GMT 13Oct2008-ProSiebenSat1 rises on advertising hopes
Forbes, NY - 19 hours ago
MDAX>, on hopes that the company's advertising business might benefit from the possible rescue package for German banks. 'The question is to what extent ...


Ripple Partners with On The Go Media Network to Offer Local ...
MarketWatch - 8 hours ago
This partnership offers advertisers a seamless process for purchasing affordable and effective hyper-targeted advertising in all of Ripple's 1000+ locations ...


Video, Bandwidth and Online Advertising
eMarketer, NY - 2 hours ago
How might changing ISP business models shape all of online advertising? When people have to pay additional fees for extra bandwidth or are threatened with ...


UK advertising budgets slashed again-IPA
Reuters - 21 hours ago
The Bellwether Report, by the Institute of Practitioners in Advertising (IPA), said the cut was the fourth successive quarterly reduction in advertising ...
UK Firms Slash Marketing Budgets AdAge.com (subscription)
UK Ad Budgets Slashed, Online Clings by Its Fingernails ClickZ News
IPA reports biggest marketing budget cuts in nine years New Media Age
guardian.co.uk - Daily Research News Online
all 10 news articles

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