| |
| |
|
Advertising Information - YourOnlineClassifieds.com - Home |
|
|
|
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wastedopportunities to sell. Use the back of your card to expand and reaffirmyour selling sentence (which should be prominenton the front of your card). If your Selling Sentence is "Where You Save 20% onPower Tools Everyday", use the space on the backto list the brands on sale every day. Anothersolid impression about you and your business. You can use the back of your card to explain thehigh points of your business, quote happycustomers or list the products you offer. If youquote, be sure to get permission. Impliedpermission is when you use a sentence with quotesaround it and no attribution. No need to fill the back edge to edge, but putsomething there that will work for you. Judicioususe of white space front and back is the mark of aprofessional. Ever notice the isles in anexpensive store are wider than Wal-Mart? Find a way to work your name into what you put onthe back. The back is an ad for you, a mobilemarketing piece. Without your name there, theclose is lost. Don't repeat anything else from thefront, but be sure your name is on both sides. You can offer a quiz (or checklist) that willstimulate thinking and prompt a call to you. Some folks put valuable information on the back(police, fire, hospital phone numbers, a calendar,or a football schedule). Some cards use handy tipsor conversion tables or charts. Turn the back of your card into a coupon. Whenthey redeem the coupon, give them another card. Another clever idea is to print the back of thecard with enough space for you to give yourprospect your direct number or your private 800number by hand writing it in the space on theback. "Here, let me give you my PRIVATE number"indicates in not so subtle tones not everyone getsthat number or you would have printed it on therefor all to see. The chance of that card making itback to the prospect's desk are 10 times betterthan a ho hum card. If you use color on the front, the back can bedone in black and white. Information is usuallypresented in black and white. Nice physiologicaltouch, and less expensive, too. Dig out that pile of cards you have saved frommeetings, conventions and networking. Few utilizethe back for anything, let alone plannedmarketing. For more about business cards, get my article"What's on Your Business Card?"MailTo:BizCardOn@BigIdeasGroup.com You stand out from the crowd when your businesscard is a professional marketing piece, bothsides. ©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newslettersubscribe-956603364@ezinedirector.net
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Five Characteristics of Highly Successful Advertising Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost. How to Get People to Read Your Ads Like CRAZY! Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading. Add More Pizzazz To Your Ad For More Profits I recently completed a Marketing Makeover for an Adthat wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:========================================A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument. 3 Inside Secrets To Making You Richer Using Direct Mail! Making money using direct mail isn't easy. And anyone who tells you it is, is lying. Bad Seduction - Advertising Techniques That Dont Work I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. Radio and Television Ads: Clever Vs. Annoying Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail. Raising Funds For Your Nonprofit Using An Annual Direct Mail Program A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year. 10 Tips to Use Giveaways Effectively Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads Remember, as a child lying in bed and listening to stories. Remember how engaged you were. CD Business Cards- Why Use Them? CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family. Secrets to Profitable Mail Order Products The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred. Internet Advertising: How To Use The Golden Rule To Enrich Yourself. What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that. Moving Message Board Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards. Small Cards, Big Ideas: Alternative Uses for Business Cards Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. Hit Them With Benefits More about advertising from BIG Mike McDanielIt makes no difference what media you use toadvertise, the rules are the same. Benefits,benefits, benefits. Advertising Primer for Fast Learners Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work. Double Your Sales Potential With Double-sided Business Cards Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out. Secrets to Get Free Advertising The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them. Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings. How To Make Your Yellow Page Ads Work I hear it often, "advertising in the Yellow Pages directory doesn't work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims?"It's not the medium - it's the message?and it's probable the market too!" Blank stares often accompany that opening statement. But they do work - and they work well? IF you know how to use them.
|
 |
 |
 |
 |
|
youronlineclassifieds.com - home | site map
üClick Here to Earn - an ongoing, monthly residual income - a very SUBSTANTIAL monthly income - even if you don't have a website! |
| © 2006 |
