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Advertising Through Moms




also get great advertising

Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet3. Brand IT! With your business name, number, and url.4. Distribute the packets to local merchants, with your orders, at school functions, etc..5. Exchange with other moms so they can advertise for you..

Resources:Mom Packs - The original "moms promoting moms" group. http://mompacks.comJessies Goodies - Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.htmlKarma Kards - http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca


MORE RESOURCES:
Advertising - Google News
On the Call: McClatchy CEO Gary Pruitt - BusinessWeek

Click News (blog)

On the Call: McClatchy CEO Gary Pruitt
BusinessWeek
CEO Gary Pruitt touched upon the company's efforts to strike the right balance between online advertising and reader fees during a Thursday conference call ...
McClatchy profit down 83 percent, ad sales fallReuters
McClatchy's second-quarter profit declinesSacramento Bee
McClatchy Reports Second Quarter 2010 EarningsMarketWatch (press release)
Poynter.org -News & Observer -Bizjournals.com
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Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising - Techdirt

Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising
Techdirt
The whole idea of it is to act as advertising for the movie and get people more interested in seeing the movie. And having people put it online for you ...

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Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth - Bloomberg

Bogusky Turns Back on Career as Advertising Fails to Reveal Deeper Truth
Bloomberg
Alex Bogusky, former creative director of Crispin Porter & Bogusky advertising agency. ...

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We get a charge out of driving Nissan Leaf - CNET (blog)

AutoExpress

We get a charge out of driving Nissan Leaf
CNET (blog)
I try not to want the same cars that companies use to print their advertising on. by Chimel31 July 30, 2010 6:42 PM PDT Yeah, all their good designers are ...
Volt Advertising Likely to Go After Nissan's LeafAdAge.com (subscription)

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What earnings reports have revealed about ads - BusinessWeek

The Business Insider

What earnings reports have revealed about ads
BusinessWeek
July 16: Gannett Co., the largest US newspaper publisher, shows signs it's moving closer to ending a 3 1/2-year slump in print advertising, though it still ...
Microsoft plans to protest Yahoo Japan-Google partnershipWashington Post
Microsoft Will Try to Block Google-Yahoo Japan DealPC World
Japanese editorial excerptsNewsyStocks.com
CNET -Motley Fool
all 63 news articles »
Should Food Advertising to Children Be Restricted? - New York Times

Should Food Advertising to Children Be Restricted?
New York Times
Once again, the food industry objects to tougher advertising standards. It claims its own voluntary guidelines are sufficient to protect public health, ...

Mediaset 2Q Pft Up On Advertising Spending Growth - Wall Street Journal

Mediaset 2Q Pft Up On Advertising Spending Growth
Wall Street Journal
MI), Italy's largest private broadcaster, said Thursday that second-quarter net profit jumped 23% as advertising spending returned to growth in its core ...
Mediaset First-Half Profit Rises 34% on Increased AdvertisingBusinessWeek
Mediaset net jumps on ad recovery, sees more growthReuters

all 20 news articles »
Belo 2Q Profit Doubles On Ad Demand, Cost Cuts - Wall Street Journal

Belo 2Q Profit Doubles On Ad Demand, Cost Cuts
Wall Street Journal
s (BLC) second-quarter profit almost doubled on strength from advertising revenue and cost cuts, while results came in just below analysts' expectations. ...
Belo Sees 13% Rise In Local RevsMediaPost Publications
Television Company Belo Corp. (BLC) Reports Results for Second Quarter 2010PR Newswire (press release)
A.H. Belo loses less in 2Q but ad revenue is downLas Vegas Sun
paidContent.org
all 21 news articles »
Present at the Birth of Modern Advertising - Wall Street Journal

Present at the Birth of Modern Advertising
Wall Street Journal
In the nascent days of advertising, in the first half of the 20th century, no one was more successful?or more influential?than Albert ...

and more »
Are Apple (NYSE: AAPL)iPhone Apps the Next Wave In Advertising? - American Consumer News (blog)

Telegraph.co.uk

Are Apple (NYSE: AAPL)iPhone Apps the Next Wave In Advertising?
American Consumer News (blog)
Every day more and more Apple (NYSE: AAPL) iPhone Apps become available for iPhone users. It seems more and more companies are stepping on the bandwagon. ...
Fortune lands on the iPadFortune
Customers Sue Apple, Apple Sues Other Companies, over iPadClick News (blog)
Scott Cole & Associates Announces Class Action Lawsuit for iPad Overheating ...MarketWatch (press release)
ABH News
all 250 news articles »
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