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Advertising Through Moms


Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet3. Brand IT! With your business name, number, and url.4. Distribute the packets to local merchants, with your orders, at school functions, etc..5. Exchange with other moms so they can advertise for you..

Resources:Mom Packs - The original "moms promoting moms" group. http://mompacks.comJessies Goodies - Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.htmlKarma Kards - http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca


MORE RESOURCES:

Boston Globe

Expertinent: The Biology of Negative Advertising
Newsweek - Oct 10, 2008
According to a recent study in the Journal of Advertising, negative campaign ads actually cause physical repulsion in viewers. But here’s what’s even more ...
Will statesmanship win out? Denver Post
Can McCain close gap? Orlando Sentinel
Both campaigns spending about the same on negative ads CNN
Indianapolis Star - The Associated Press
all 695 news articles


New Timeshare Advertising Agency Is Established in Portsmouth, NH ...
MarketWatch - 9 hours ago
Timeshares123.com is a new timeshare advertising agency that specializes in marketing timeshares for sale and for rent by individual owners, ...


Analysts warn of fall in TV advertising
guardian.co.uk, UK - 13 hours ago
The UK advertising market could fall by up to 10 per cent next year as companies reign in their spending as a result of the credit crunch, industry analysts ...


BBC News

Revealed: Blair's F1 tobacco advertising deal
Scotsman, United Kingdom - 13 hours ago
... personally intervened to secure Formula One's exemption from a tobacco advertising ban just hours after meeting the sport's boss, Bernie Ecclestone. ...
Bernie Ecclestone and Tony Blair, a truth revealed 10 years too late Telegraph.co.uk
Blair urged health ministers to grant Formula One exemption InTheNews.co.uk
'Blair intervened' on tobacco ban BBC News
Setanta Sports - guardian.co.uk
all 217 news articles


WA today

Advertising ban lifted on bookies
The Age, Australia - Oct 10, 2008
THE joint announcement yesterday by the Victorian and NSW governments on the lifting of advertising restrictions that apply to interstate bookmakers will ...
Betting giants free to spruik Melbourne Herald Sun
Open slather for bookies to hawk their wares Sydney Morning Herald
Bookies welcome proposed ad changes The Age
all 25 news articles


Times of Malta

Viacom warns on profit as advertising sales fall
Reuters - Oct 10, 2008
"Given the rapid softening of the economy and the uncertainty this creates in forecasting advertising growth, we are taking the prudent step of moderating ...
Northern Foods says on track to meet FY expectations Reuters
all 1,573 news articles


CBS Cuts Full-Year Profit View On Declining Ad Spending
CNNMoney.com - Oct 10, 2008
(CBS) again cut its year profit outlook and forecast weak third- quarter earnings amid declining advertising revenue, making CBS the second media company to ...
Viacom Updates Full Year 2008 Business Outlook MarketWatch
Viacom warns of third-quarter profit shortfall guardian.co.uk
Viacom Warns 3Q Revs Will Take Big Hits MediaPost Publications
Forbes - Hollywood Reporter
all 66 news articles


Company Invents 'Right Now' Advertising for Young Adults
PR Web (press release), WA - 5 hours ago
"Never before has an advertising customer been able to distribute thousands of messages directly to their chosen audience instantly."


An advertising quandary
Chicago Tribune, United States - Oct 11, 2008
Fidelity Investments doesn't discuss its advertising and a spokeswoman said its media campaign remains committed to its core of long-term investing. ...


Techtree.com

UBS Analyst Predicts Decline in Online Ad Spend
Wired News - Oct 10, 2008
By Meghan Keane October 10, 2008 | 8:30:56 AMCategories: Advertising, Google, Microsoft, Yahoo The growth of Internet advertising began to slide in the ...
Yahoo shares plunge to lowest level in more than five years San Jose Mercury News
Losing faith in Yahoo (again) CNNMoney.com
After another down day, how low will Yahoo shares go? Los Angeles Times
Trading Markets (press release) - MarketWatch
all 266 news articles

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