| |
| |
|
Advertising Information - YourOnlineClassifieds.com - Home |
|
|
|
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.S. born Latinos. Advertisers crave the buying power of the Hispanic market, the largest minority group in the United States today. But the problem is that they are limited in their knowledge of the Latino community. While they are looking for different types of media to use to hit this desirable market and have their agencies working overtime on the creative end, they are still missing the point. They are not hitting their intended market, but that has been made much easier for them. They received a gift from the television world in the form of AIM Tell-A-Vision, a distributor of English language Latino television programming. Too often advertisers specially create an ad campaign in Spanish to hit the young U.S. Latino market and by doing that they are shortchanging their brand. As I have stated in various articles, the U.S. Latino market is not a mystery, but advertisers have to go beyond their ad agency and do their own homework. AIM Tell-A-Vision has made it easier for an advertiser to hit this desirable market by developing various English language programs such as UrbanLatino Television, American Latino Television, Sonidos and Latination. This programming is developed especially to attract young U.S. born Latinos that speak English, which represents over two thirds of the Hispanic market here in the United States. An advertiser can actually create an ad campaign in English and get their message in front of the intended audience and not the assumed audience. That's not to say that an advertiser doesn't have to gear the campaign towards the Latino market but this medium makes it easier for them to actually gauge their efforts. Marketers have to disperse of the "Stereotype Marketing" that has engulfed the media dollars which are intended to build brand awareness within this demographic. They need to realize that the U.S. Latino market cannot be put in a cyclone, it is an evolving culture and of the over 65 million Latinos in the United States today, over 25 million are U.S. born. So how does an advertiser looking to hit the young U.S. Latino market reach them? Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards the English speaking U.S. Latino market and put together a comprehensive marketing plan that will get their message to the intended audience. Of course this would encompass various types of media and not just television, but AIM Tell-A-Vision is an example of an overlooked medium that should be embraced if an advertiser wants to tap into the massive buying power of the U.S. born Latino market. Louis Victor Louis Victor is the Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations Firm.
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
Information To Include On Your Business Card The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field. Harness the Power of Direct Marketing - More Small Business Power Tools One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office. Make the Right Advertising Decisions Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. Science of Advertising and How to Benefit From It It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. LED Score Boards LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light. If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads Remember, as a child lying in bed and listening to stories. Remember how engaged you were. What the Newspaper Ad Person Won't Tell You Newspapers are considered the PRIMARY advertisingmedium by 99.4% of all retailers. A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed! FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.Which is why many copywriting experts. Get Better Results from Your Advertising with a Disruptor When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad. Moving Message Display Moving message display are designed to be installed into environments where vast amounts of information need to be conveyed to large audiences both quickly and efficiently, also in the world of indoor and outdoor displays. This gives you enormous flexibility for creating interesting text message on Moving message display. Change, or Reinforce? Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium. Create Your Own Business Cards, Part 1 In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. The Importance of Your Business Card What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. Media, the Internet, Yellow Pages, and Your Business If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!. 6 Ways To Get More Sales From Your Advertisement To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. Custom LED Display Custom LED Display, as the name specifies, facilitate control anything with any message that you can think of, from hours of operation to daily specials. These are used by almost all industries like factory, banks, airports, universities, libraries, and many others. The $500.00 A Month Plan One way to make extra money or start a business of your own is by placing advertising which will pay a good profit. Selling printed information by mail can br financially rewarding. A $40 Million Dollar Little Known Referral Strategy Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. The Art Of Fear Free Advertising Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really.. Is there anything new under the sun? Heres how to find out if your bright idea is unique. "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.
|
 |
 |
 |
 |
|
youronlineclassifieds.com - home | site map
üClick Here to Earn - an ongoing, monthly residual income - a very SUBSTANTIAL monthly income - even if you don't have a website! |
| © 2006 |
