| |
| |
|
Advertising Information - YourOnlineClassifieds.com - Home |
|
|
|
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The Headline The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading. The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read the body text. You should take great time and trouble over the headline. Let's say we're selling a book on home security, yes, I know, boring and you might start with something like this:- "CRIME FIGURES UP" This is very bad, but typical of an amateur. People don't care about 'crime statistics'. That's boring, they only care about their own house or car being broken into. OK, how about this:- IS YOUR HOME AT RISK? A bit better, but not brilliant. It does personalize it and does play on peoples fear. It's still pretty weak though. What we need is a headline that will grab you by the throat and force you to read on. How about this:- HOW TO BURGLE YOUR OWN HOUSE AND STEAL YOUR OWN CAR Now that's what I call a 'killer' headline. You've just got to read on, haven't you? Always think very carefully about your headline. Make it extremely intriguing, interesting or exciting. If you're selling a 'straight' product, then use a slightly different approach, the headline should state what the product is, with a few adjectives in front. Say for a Tea Trolley, your headline would be:- New, Italian, Fold-away TEA TROLLEY There should also be a picture of the product. The picture and the headline simply act to grab the eye of anyone who is remotely interested in purchasing this type of product. Rule Two:- The Subheading The subheading should expand upon the story hinted in the main heading, and draw the reader inexorably into reading the body text. Subheadings for straight products should outline the main features and benefits of the product. Again, boring, but this is what works, A subheading for the Tea Trolley would be:- "New from Italy, Lightweight, Fold-away Trolley is available in your choice of three colors." As I say, boring, but this is what works, so don't try and get clever or 'artsy'. Here's the subheading for the security book:- "I've nicked hundreds of cars and done over fifty burglaries. Would you like to know what I've got in mind for YOUR place?" Brilliant, or what??!! You've just got to read into the body text, haven't you? Remember this is the MAIN function of the heading and subheading. Notice the quotes, it seems as though the guy was talking to YOU, the reader of the advert, but the quotes imply that it is just something that this burglar said, some time ago, to whoever it was he was speaking to. Rule Three:- The Copy Always overstate the product, but within the bounds of truth and reasonableness! For some reason long copy, sell books. People will actually read an entire page of text if the story is strong enough. For straight products, the body of the text really just gives the feature and benefits, together with a slight allusion to an improvement in lifestyle. A classic piece of rubbish for the security book would be:- "We at ACME security have been leaders in the field of home security for over seventy years, winning the Queens award for industry on at least five occasions." So what? Who cares? What's that got to do with ME? Here's an important little technique that can be used to fascinate your readers. It's the 'reverse' technique. In this technique, you take what is considered an obvious and well know fact about your subject, and then state the exact opposite in your advert. We all know that in order to keep burglars out, we have to lock doors. Right? I mean, that's obvious. OK we're going to take this obvious fact and simply state the exact opposite. Like this:- Why leaving doors UNLOCKED can sometimes be better than locking them. "How can this be?" you ask yourself. Why fitting a car alarm can sometimes result in car thieves flocking to break into your car. "What's that?!! Surely with an alarm fitted, they'll give your car a miss?" Well it depends. There are several reasons why sometimes (which is all I said) the opposite might be true. For example, if you have a car alarm then that means you have something worth stealing. Also car thieves are full of machismo and they like stealing difficult cars, they stay clear of the easy ones because there's not enough danger and excitement. Most car alarms can be bypassed. Get the idea? To sum up, your headline must grab the reader's attention, it doesn't matter how good your offer is, if your ad doesn't get read, you've lost them before you get a fair shot. Once you've got their attention, you've got to keep them interested. Your ad copy must intrigue and captivate them so they will read your entire offer.... About The Author Neil Moran has over 7 years online marketing experience, discover how Neil drives quality targeted traffic to his site: http://www.forfreedom.ws/
MORE RESOURCES:
|
|
|
|
RELATED ARTICLES
The Graphic Problem Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spendover a certain dollar amount for ad space. Marketing Messages with Add Zest & Appeal Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket. The First UK Man To Become a Human Billboard an Interview Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. Do I Need Raised Letter or Full Color Business Cards? If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color. Direct Mail Rules of Thumb First and foremost - You should identify your target market. Target your direct marketing lists. Top Jingle Companies: What to Look For, What to Expect The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible. Adding Art to Business Spaces Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Is Your Advertising... Sexy? Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here. Top 9 Reasons To Advertise Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. How To Make A Fortune With FREE Advertising! How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc. How to Write Ads that Pull Orders If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service. Information To Include On Your Business Card The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field. Advertising Agency In Boston: Tips and Tricks The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not. Cross Cultural Advertising "Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something,"Hans Magnus Enzensberger.Culture affects everything we do. Creditability In Advertising I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. Secrets And Top-Tips Of Mail Order Advertising Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media. Online Classifieds Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services. Moving Message Board Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards. The Man With The Grasshopper Mind The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome.
|
 |
 |
 |
 |
|
youronlineclassifieds.com - home | site map
üClick Here to Earn - an ongoing, monthly residual income - a very SUBSTANTIAL monthly income - even if you don't have a website! |
| © 2006 |
