| |
| |
|
Advertising Information - YourOnlineClassifieds.com - Home |
|
|
|
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly. Elevator speeches are intended to prepare you for very brief, chance encounters in an elevator. But elevator speeches are not just for elevators! You should use it whenever you want to introduce yourself to a new contact. That could be in the supermarket, waiting in line at an ATM or when you get your morning latte. So, who better than you to describe with passion, precision and persuasiveness what you do? A great elevator speech makes a lasting first impression, showcases your professionalism and allows you to position yourself. And if you want to network successfully, you need an elevator speech! How to Prepare an Elevator Speech, or What's My Line? Now for a short course in preparing your elevator speech, or unique selling proposition. First, and most important, think in terms of the benefits your clients or customers derive from your services.Trust me, no one is going to be riveted if you say: "Hi, my name is Stanley Manly, and I'm a public relations executive with twenty years of experience." Or: "Hi, I'm Sally Hopeful, and I'm an executive recruiter. Two big yawns. What's In It for Me? Do you recall that old radio station, WII-FM: What's In It For Me?! If you remember that people are always more interested in how you can help them, you're on the right track. Keep that top of mind when composing your speech. Here's how to improve the two examples mentioned above: "Hi, my name is Stanley Manly, and I help inventors tell the world about their inventions." "Hi, I'm Sally Hopeful. I partner with companies that need to find talented people to help their business growth and become more profitable." Now, you've got my attention! Let's use my elevator speech before and after as an example: Here's my before version (and I wondered why people looked at me with a frozen smile!): "Hi, I'm Dale Kurow, and I'm a career and executive coach. I hold a Master's Degree in Career Counseling and have been trained by a master level coach. (Who cares!) I've been an HR director for a multinational cosmetic company, run a PR agency and taught college-level business courses. (So what!) I believe that coaching can be the catalyst to change your life. (Are you asleep yet?) See how that was all about me, me, me? Now for the revised version: "Hi, I'm Dale Kurow, and I help people become more successful at their work. For example, I've helped a client change jobs with a 40% salary increase, I've helped a client develop the skills to deal with a difficult boss, and I've helped a manager devise new ways to keep her staff motivated." Here are a few more examples: I know an Avon representative who says: "I help women look beautiful." Or a business coach that says: "I help you get more clients than you know what to do with." And here's my favorite, one that is used by an IRS agent: "I'm a government fund-raiser." Action Steps So, here's what you need to do to craft your elevator speech. First, write down the "deliverables" -- the services or features that you provide. Then, think in terms of the benefits that your clients or employer could derive from these services. You could use several successful client outcomes, as I did. Once you've got that written, create an opening sentence that will grab the listener's attention, as our Avon representative did above. The best openers leave the listener wanting more information. And you do not have to include your title, especially if you think it has a negative connotation (an IRS agent, for example). Finally, your elevator speech must roll off your tongue with ease. Practice your speech in front of the mirror and with friends. Record it on your answering machine, and listen to it. Do you sound confident? Sincere? Is it engaging? Tweak accordingly. Then, take it on the road. Dale Kurow, M.S., is an author and a career and executive coach in NYC. Dale works with clients across the U.S. and internationally, helping them to become better managers, figure out their next career moves and thrive despite office politics. Visit Dale's web site at http://www.dalekurow.com/newsletter to sign-up for her free monthly ezine "Career Essentials," chocked full of useful career tips and strategies you can use immediately.
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
Make the Right Advertising Decisions Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. Imaging Isnt Everything Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money. The Future of Voiceovers: Hold Your Tongue...Possibly Forever "Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience. How To Track Your Advertising Like A Hawk Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company. Using Ad Agencies and Designers Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Custom LED Display Custom LED Display, as the name specifies, facilitate control anything with any message that you can think of, from hours of operation to daily specials. These are used by almost all industries like factory, banks, airports, universities, libraries, and many others. Magnetic Business Cards: Make Your Marketing Message Stick What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. 10 Tips to Use Giveaways Effectively Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. Scrolling LED signs Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently. The Skinny on Billboards Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere. 7 Unique Ways To Get FREE Advertising 1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. 4 Ways to Double the Power of Your Business Cards Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card. How You Measure Yourself Is How You Motivate Yourself One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead. What Makes A Winning Online Ad? Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need". What Makes Advertising Successful? MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. Can I Write and Print My Own Business Brochures and Business Cards? If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.Writing Text for Your Brochure and Business CardThe very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting. A Lunchtime Lesson on Print Advertising I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. 7 Tips for Better Ads The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad. Dont Be a Secret Agent This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business.
|
 |
 |
 |
 |
|
youronlineclassifieds.com - home | site map
üClick Here to Earn - an ongoing, monthly residual income - a very SUBSTANTIAL monthly income - even if you don't have a website! |
| © 2006 |
